Toe to Toe

All About Athlete is going toe-to-toe with the fitness industry and the culture at large, one athlete at a time. 


Our culture whispers and insinuates that we are deeply and hopelessly flawed and need help [stat!] in order to attain an acceptable appearance.   We are simply not up to par, people!  The industry wants to keep us as anxious, nervous, insecure and self absorbed consumers from cradle to grave.  Isn't that so attractive?   

All About Athlete believes that there is a way of life that calls us to consider our bodies, hearts, minds and our fitness and nutrition in a different light, entirely.  There is a way to think and to understand that settles us down instead of winding us up ever tighter.

It's our hope and goal that  we will quietly and winsomely teach and coach others in this way of life in order that they can square up to the culture with confidence, wisdom and deep discernment.  

While the industry scoffs at beauty born from communal struggle, restraint, peace and discipline (it's just not sexy enough), we think we are on the right track!